MANSCAPED® Launches The Lawn Mower® Ultra Gen 6 Electric Groin and Body Hair Trimmer

SAN DIEGO--(BUSINESS WIRE)--MANSCAPED^®, the global men's grooming company and lifestyle consumer brand, today unveiled The Lawn Mower^®Ultra Gen 6, the most sophisticated evolution of its flagship grooming tool. Combining premium design with high-performance engineering, the next-generation trimmer delivers an elevated personal care experience built for precision, comfort, and confidence.

Featuring a premium metal chassis, an enhanced trimmer blade engineered for optimal cutting efficiency, and an all-new high-resolution interactive interface, The Lawn Mower Ultra Gen 6 is MANSCAPED’s most “testicologically” advanced trimmer yet.

“When we created the groin grooming category, we saw an opportunity to transform an overlooked part of men’s self-care and hold it to a higher standard,” said Paul Tran, Founder and Chief Executive Officer of MANSCAPED. “The Lawn Mower Ultra Gen 6 sets a new benchmark for what below-the-waist grooming can be with intentional upgrades in the areas that matter most. From the way it performs to the way it feels in your hand, every element was thoughtfully engineered to deliver a more intuitive and elevated grooming experience.”

The Lawn Mower Ultra Gen 6: A Breakthrough in Groin Technology

The Lawn Mower Ultra Gen 6 ($119.99) was designed for next-level performance, combining an upgraded ceramic blade, new digital interface, and a premium metal build to provide a closer, smoother trim with less tugging and fewer passes.

Key Product Features:

• Enhanced Dual-Head System: Engineered with interchangeable SkinSafe^®* ceramic trimmer and bidirectional foil blade heads for efficient trimming and shaving. The floating foil head glides along body contours, while constant RPMs help maintain consistent performance, even as battery power decreases.
• Premium Metal Chassis: Sleek metal frame for balanced control and a substantial in-hand feel.
• High-Resolution Color Display: An intuitive user interface provides real-time battery status, built-in tutorials, and blade replacement reminders when it’s time for a swap.
• Increased Battery Life: Up to 100-minute runtime Li-ion battery – the longest of any trimmer in the family.
• Customizable Length Settings: Includes a 1.4mm fixed comb and three adjustable guide combs (3-13 mm) for a personalized trim.
• Waterproof** Design: Both blades can be used wet or dry for added convenience and easy cleanup.
• Dual-Temp LED Spotlight: Illuminates hard-to-see areas for improved visibility.
• Convenient Features: Includes USB-C and wireless charging options, travel lock, and a soft storage pouch.

Because Your Goods Deserve Great

Alongside the launch of The Lawn Mower Ultra Gen 6, MANSCAPED is introducing a new line of ball care formulations designed to cleanse, prep, and protect your most valuable assets.

“As skincare routines continue to evolve, men are becoming more intentional about caring for every part of their body and seeking products that address their specific concerns,” said Merida Marston, Sr. Product Manager, Wet Goods at MANSCAPED. “Below-the-waist care comes with unique challenges like sweat, friction, and ingrown hairs. To address those needs, we gathered consumer feedback and worked alongside board-certified dermatologists to develop our new ball care collection, carefully selecting ingredients that balance efficacy with skin compatibility.”

The three-step routine includes:

Ball Scrub ($12.99) – Made with pineapple extracts and volcanic pumice, this exfoliating scrub removes dirt, dead skin, and freshly trimmed hair while helping prep the skin for a closer shave.
Ball Shave Gel ($12.99) – A clear, no-drip shave gel formulated specifically for the groin, providing enhanced visibility and glide across sensitive areas.
Ball Deo ($12.99) – A new and improved version of our best-selling ball deodorant that fights chafe and odor, soothes skin and helps protect against ingrown hairs. Now available in three scents: Persevere, Refined, and Unscented.

With these new debuts, MANSCAPED will rollout refreshed versions of its signature grooming bundles, The Perfect Package, The Performance Package, and The Platinum Package now featuring all three new formulations alongside The Lawn Mower Ultra Gen 6. All four new products will also be available for purchase individually.

Available now in the United States and Canada, with further international availability to follow, consumers can purchase The Lawn Mower Ultra Gen 6 and new groin care formulations on manscaped.com and Amazon. The Lawn Mower Ultra Gen 6 Essentials Kit, which bundles together The Lawn Mower Ultra Gen 6 and Ball Deo (Refined), is also available online and in-stores at Best Buy U.S. and Best Buy Canada. Additional retailers will be announced in the coming weeks.

Mancare engineered by pros, made for your most important hardware. Elevate your routine with The Lawn Mower Ultra Gen 6 and a complete groin care regimen designed to deliver a refined grooming experience from start to finish.

* SkinSafe^® Technology does not guarantee cut protection.
** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at www.manscaped.com/waterproof.

About MANSCAPED^®

Founded by Paul Tran in 2016, San Diego-based MANSCAPED^® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over 14 million men worldwide. The company offers a diversified portfolio of premium tools, formulations, and accessories designed for head-to-toe grooming and self-care. MANSCAPED products are available in 40 countries through manscaped.com, on Amazon in more than 100 countries worldwide, and at major retailers including Target^®, Walmart, CVS, Best Buy, Costco.com, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok and YouTube.