MANSCAPED™ Designated Official Grooming Partner of USA Triathlon

Leading Men’s Grooming Brand Graces Sports’ Biggest Stage in Partnership with the World’s Utmost Elite Triathletes

SAN DIEGO, Calif.--(BUSINESS WIRE)--MANSCAPED™, the leader in men’s grooming products, is hitting one heck of a mile marker this summer, partnering with the renowned USA Triathlon team for this summer’s long-awaited return to the world stage. The California-based grooming brand is widely known for its high-profile sports sponsorships and dedication to supporting celebrated athletes and world-class teams across the globe. And now also known as the Official Grooming Partner of USA Triathlon, a special designation indeed.

“The USA Triathlon team is made up of some of the greatest endurance athletes in the world. We’re completely honored to be able to support them with the return of sports’ biggest stage this summer,” said Joey Kovac, Senior Director of Marketing at MANSCAPED. “Our products help unlock that race day confidence and allow these elite competitors to be ready for anything out there, without the need to worry about down there.”

“USA Triathlon is thrilled to partner with MANSCAPED, a company that values and prioritizes men’s health, wellness and hygiene, without taking itself too seriously,” said Victoria Brumfield, USA Triathlon Chief of Staff and Chief Sport Development Officer. “We look forward to introducing MANSCAPED’s best-in-class grooming products, along with a heavy dose of entertainment value, to the USA Triathlon multisport community.”

As part of the partnership, MANSCAPED will offer an exclusive discount to USA Triathlon Annual Members, as well as additional promotions throughout the course of 2021. And keep your eyes peeled on the tube; leading up to the universally revered and worldwide watched events, MANSCAPED will produce and debut a national commercial spot featuring USA Triathlon elite athletes. In true MANSCAPED fashion, it’s sure to knock your speedos, socks, and shoes right off.

MANSCAPED is also proud to serve as the presenting partner of the Power Within Virtual Tri to Tokyo, a team-based virtual event that challenges participants to complete a total of 5,843 miles of swimming, biking, and running. This (rather mind-blowing!) distance encompasses the journey from the U.S. Olympic & Paralympic Training Center in Colorado Springs to Tokyo’s Odaiba Marine Park, which will host the triathlon competitions for the Olympic and Paralympic Games Tokyo 2020. The Virtual Tri to Tokyo is scheduled to run from July 19-Sept. 12.

But the fun begins now as the race calendar continues to heat up throughout the summer, and the USA Triathlon team shaves off any hairy barrier of their soon-to-be Personal Records with MANSCAPED’s popular tools and formulations. Tune into our collaborative activations on social media and the worldwide broadcast...as if you need another reason to watch the world’s top athletes compete for the most prestigious titles in a range of highly captivating competitions! And looking dapper doing it.

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).