MANSCAPED® Brings the Heat with Launch of The Lawn Mower® 5.0 Ultra White Hot

SAN DIEGO--(BUSINESS WIRE)--Experience the gold standard of groin grooming, now in white. Today, MANSCAPED^®, the global men’s grooming company and lifestyle consumer brand, announces the launch of The Lawn Mower^® 5.0 Ultra White Hot. For the first time, MANSCAPED’s best-selling groin and body hair trimmer will be available in an all-new colorway. Blending proven superior performance with an eye-catching new design, this special edition trimmer includes all the premium upgrades and elevated features of the original grooming tool, now enhanced with a sleek white finish and elegant gold accents.

“We’re thrilled to introduce The Lawn Mower 5.0 Ultra White Hot. This beautiful trimmer is more than just a pretty face – it also has the smarts behind a high-performance device”

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“We’re thrilled to introduce The Lawn Mower 5.0 Ultra White Hot. This beautiful trimmer is more than just a pretty face – it also has the smarts behind a high-performance device,” said Marcelo Kertész, Chief Marketing Officer of MANSCAPED. “Perfect for households where ‘sharing’ is common, this modern trimmer’s standout appearance eliminates mix-ups while making an already superior grooming routine a little more stylish.”

With a striking two-toned matte and glossy white finish adorned with gleaming gold accents, plus new translucent blade combs and a cool gray zippered storage case, The Lawn Mower 5.0 Ultra White Hot is a true showstopper. Though the trimmer has a new look, it features all the standout product attributes of the OG tool you already know and love, including the interchangeable dual-head blade system, SkinSafe^® technology* to help reduce the risk of nicks and cuts, powerful 7,700 RPM motor with QuietStroke^® technology, waterproof design**, dual temperature LED spotlight, USB-C and wireless charging options, ten-minute quick charge option, up to 60-minute runtime, and convenient travel lock for grooming on the go.

Available now in the United States and Canada, consumers can purchase The Lawn Mower 5.0 White Hot exclusively on manscaped.com for $109.99 USD and $149.99 CAD.

Whether you’ve been waiting to upgrade or are trying the revolutionary trimmer for the first time, make a bold statement with The Lawn Mower 5.0 Ultra White Hot.

* SkinSafe^® Technology does not guarantee cut protection.
** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at www.manscaped.com/waterproof.

About MANSCAPED^®

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over ten million men worldwide. Its product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target^®, Walmart, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X (formerly known as Twitter), TikTok, Tumblr, and YouTube.